This is the ugly truth of reputation bootstrapping. A soundbite like “New York Times bestselling author” will sell more books; so much so, that authors will buy huge volumes of their own books just to tip the scales. Once their sales are high enough, the lie becomes the truth.
In every Web product you create, you should prioritize effective over clever.
They don’t realize how independent they can be. When you’re a child, your parents tell you what you’re supposed to do. Then, you’re in school, and you’re part of this institution that tells you what to do. Then, you go work for some company, and the company tells you what to do. So people come in like baby birds in the nest and open their mouths, as if they’re expecting us to drop food in. We have to tell them, “We’re not your bosses. You’re in charge now.” Some of them are freaked out by that. Some people are meant to be employees. Other people discover they have wings and start flapping them. There’s nothing like being thrown off a cliff to make you discover that you have wings.
Do not make the mistake of blindly copying a competitor’s feature set. Are they following this analytical process when making product decisions? No idea. Did they keep that feature around because it’s performing well or because one of their interns really liked it? I have no idea, and neither do you. Don’t copy people when you don’t have insight into how they make decisions.
He did the work that didn’t make him immediate returns.
Your drudgery is another person’s delight. It’s only a job if you treat it that way. The privilege to do our work, to be in control of the promises we make and the things we build, is something worth cherishing.
Page 1 of 33